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“Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos

“Invention is by its very nature disruptive.” - Jeff Bezos

“If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” - Jeff Bezos

“Work hard, have fun and make history.” - Jeff Bezos

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos

“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.” - Jeff Bezos

“If you don’t understand the details of your business, you are going to fail.” - Jeff Bezos

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” - Jeff Bezos

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” - Jeff Bezos

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” - Jeff Bezos